<?xml version="1.0" encoding="UTF-8"?>
<!--
  Only genuinely public, indexable URLs belong here. Listing a page that robots.txt disallows, or
  that redirects to a login wall, is a contradiction Search Console reports as an error.

  Host must match index.html's canonical/og:url exactly (www.nyshcrm.com). Mixing www and non-www
  across these files splits ranking signals between two URLs search engines treat as separate.

  lastmod should be regenerated on deploy rather than hand-edited — a date that never changes
  teaches crawlers to ignore it.

  The status routes (/403, /500, /maintenance, /offline, /session-expired) are deliberately ABSENT.
  They are reachable by URL so they can be linked to and reviewed, but a search result that lands a
  stranger on "something went wrong" is worse than no result at all. Nothing links to them either,
  so they should never be discovered — this comment exists so nobody helpfully adds them later.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://www.nyshcrm.com/</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- Help centre. Genuinely useful in search — someone looking for "hotel email marketing spam
       folder" should be able to land on the answer without having an account. -->
  <url>
    <loc>https://www.nyshcrm.com/help</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/help/getting-started</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/help/sending-email</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/help/account</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>

  <!-- Legal. Low priority but genuinely public: a prospect's legal team will search for the DPA
       before a deal, and a procurement questionnaire asks for these URLs by name. -->
  <url>
    <loc>https://www.nyshcrm.com/legal</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/privacy</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/dpa</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/cookies</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/cookie-preferences</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/acceptable-use</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/community-guidelines</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/disclaimer</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/refunds</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/cancellation</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/shipping</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/returns</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/security</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/responsible-disclosure</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://www.nyshcrm.com/legal/accessibility</loc>
    <lastmod>2026-08-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
</urlset>
